The identity of TON is rooted in its name, emphasizing tone, voice, and emphasis in architectural discourse. Our branding strategy integrates classic design principles with contemporary aesthetics. 
The logo features a bespoke typeface, Garamond, with a distinctive emphasis on the letter "O" to symbolize tonality and expression.

A refined color palette of classic and warm tones complements our editorial style, enhancing readability and visual impact. TON strives to be a beacon of inspiration and information, guiding professionals and enthusiasts through the dynamic landscape of modern architecture.