/ Moyen
Women sportswear brand
SAINT-PETERSBURG, 2023
(identity)
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"We know how important it is to feel comfortable in your body, to feel the support in exploring yourself. Our main mission is to be a support in everyday life: like a friendly reminder of the value of being yourself. With mindfulness and kindness, we create a conscious women's community, where we invite you to be open to new things. Together." — says the Moyen team.

As part of our collaboration, we created an identity that envelops the natural mobility of a person with its forms - the font, design elements, and natural colors capture the attention to movement.

Moyen is a sportswear brand for women, created by women.

Creative Director: Vladimir Nikandrov, Lerie Grigoriyeva
Main Designer: Irina Shagaeva
Case design + Motion: Marie Kirillova

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